Just the Facts Ma’am, Just the Facts – Part 2
Statistics are a great way to catch an audience’s attention. I often say “Speaking is one of THE best ways to promote your business or practice, yet 3 out of 4 people would rather DIE than speak in public.” That statistic makes people sit up. Then I follow up with a story, and I can see the comprehension in their eyes. When you need to explain something complicated – for instance, if you are giving a report to upper management – then using a metaphor will help the concept stick in their minds.
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