As a speaker you are the center of everyone’s attention. From the moment you arrive at the event you are on public display. You only have a few seconds to make a positive first impression, both by how you look and by how you conduct yourself. Despite all the talk about not judging people by their appearance… well, people do judge.
When you, as a star speaker appear at an event you want to brand yourself as a professional, someone who is knowledgeable about the subject and about being a speaker.
The experienced speaker knows that 93% of what people perceive about you comes from your non-verbal communications. A star speaker prepares and does their homework on what to wear to make the best impression. (A 3-piece suit is not always the answer.)
Rule of Thumb: Dress the way the audience does — one notch better.
In preparing to speak at a venue there is some key information you will want to gather before deciding what to wear.